Find Certainty In Uncertain Times
If you were like us, anyone who watched our President’s speech last month kept an eye on most of the Northern Hemisphere’s implementation of lockdown. We were all worried about the South African regression back into tighter restrictions. For most of us, this would have meant devastation to our economy and our businesses. How do […]
The Importance of your Business Story?
A business is often started by identifying a need or want in the market. Then, for most of us, we mould and adapt the business to address the needs and wants for many reasons, from pure survival to a sense of purpose. What we tend to not focus on or ignore completely is our Business […]
How a Messy Divorce drives up the Value of your Busines
Customers are loyal to great products and services, but even the best relationships go through rocky periods. By making sure there is a reasonably high barrier for your customers to leave, you can motivate them to work through the natural problems that arise in any partnership.
The strategy of it all
One of the significant areas most business owners tend to neglect is the strategic planning of their business. Not because they don’t necessarily want to do Strategy sessions, but rather that the immediate tasks or customer requirements mean that Strategy is reprioritised and pushed out – sometimes indefinitely. What makes Strategy so important then? Consider this; there […]
The Power of a Courtesy Call
In our experience – the Unscheduled, Unexpected and Unplanned (3 U’s) courtesy call is one of the most powerful ways to build customer relations in the modern era of business protocol, corporate governance, socio-economic and legislated environments.
Customer Testimonial | Pinocchio Creche
At OptiGrowth we take most of our budget that we could have allocated to paid marketing – and instead put it back into the customers’ experience. This is key to how we develop referral customers and let them be our marketing.