Have you ever met a business owner or employee of a business who struggled to describe what they do? Think elevator pitch or networking meeting where you get to introduce your business in 30 or 60 seconds. How confident are you that you can articulate your message?
For a moment, imagine the person hearing YOUR “elevator pitch” and how confusing it must be for them if you can’t articulate what your own business does. This could be a customer, employee, supplier, or just a friend.
One thing we emphasise with our clients and push them to do is define (writing out) the key elements of their business. This forces them to sit down and articulate what they do so that they can easily share. They can then say what they do, how their business operates, why customers buy their products or services, and tell their story. It helps them build around a fundamental story and elaborate from there.
If you know how to articulate this, you can share these defined elements with staff and therefore have a standardised message shared across your business and your market.
Lastly, as a business owner, you are more than likely trying to remove yourself from many operational activities; this becomes far easier when you’ve taken the time to “chew your words”, define what your business does, and then “spit them out”.